Friday, 25 November 2011

Target Audience Research.

We decided to do research into what films our age group preferred. We made a questionnaire of 5 questions and handed it out to 10 boys and girls.
The Results.
The first question was 'what sort of film would you like to see with a group of friends'.

The results showed that the films males and females would like to watch with friends are 'thillers'. This is good because that is our chosen choice of genre for our film. Girls wanted to watch thrillers more than boys so this shows us that our films will have to appeal more to girls than boys.
The second question is 'do you like the hero to be a girl or a boy?' our results showed that both males and females wanted males to be the hero of the film.  The plot of our film doesn't include a hero therefore it doesn't matter too much that our hero is not a boy. 
The third question is 'would you like the main character of the film to be a similar age to yourself?' The response showed that all the females and many of the males wanted the main character to be a similar age to themselves. This is a pleasing response as our main character is the same ages as all the people we asked.

The last question is 'what type of ending would you prefer', a happy ending, sad ending or not expected. Both males and females answered that they wanted a not expected ending. As we are doing a trailer we wouldn't see the ending so it doesn't matter.



1 comment:

  1. Clear evidence of some research here. Now make sure its results make a difference in your own products.
    Mrs H

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