Target audience research 2

We asked 20 people to watch our trailer and fill in a questionnaire that would help us evaluate it. We asked mostly closed questions so it would be easier to make into graphs. The first question we asked was “what sort of genre would you say this film is?” We wanted to ask this to make sure that we have followed all the typical conventions of a thriller trailer making it easy for the audience to recognise. I was glad that the majority of participants thought it was a thriller, and am not very critical to why some people ticked horror as those two catergories are quite similar. In our first audience feedback questionnaire we asked the question “what film would you prefer to watch”, to which people put horror as their first choice. However we felt that thrillers have more ideas and we wanted to do a more psychological thriller.

Our next question was “of the genre you picked out, does it follow the typical conventions”, this answers the question if people really think the trailer is a thriller and I am glad the majority picked yes.

The third question was a follow up from our original questionnaire question which was “do you like the hero of the film to be a boy or girl?”. Most participants put yes to having a boy but we were not disheartened as we thought there isn’t really a hero in our trailer so it wouldn’t matter. However we found with this question boys liked that the protagonist was a girl but girls didn’t. I think this is just personal preference and the reason the boys said yes was probably because of the attractiveness of our main actress.

We were glad that most people said yes they would want to watch the film and yes it does build tension as those were the two purposes of our trailer; to build tension, and get people to watch it.

 The last question was “do you like the fact that she is a similar age to you”. We asked our target audience this specifically as we wanted to know if that would help them relate to the character more. I’m glad most people said yes.

We decided another way of getting feedback was by putting the trailer on facebook and letting people comment on there. We were aware not everyone on facebook is the same age as our target audience but it was a chance to show if anyone not in our age group would want to watch the film. We were very pleased with the result most people had very positive feedback. Some people had criticisms about some of the filming and continuity but there were very minor and we managed to change that quickly or tell people why that was meant to be there. I was pleased with someone’s comment “I like how the whole chess theme is incorporated into the plot like ‘one wrong move’ and ‘your turn’ it gives the storyline a strategic, logical psychological vibe to the film” this was very positive feedback in my opinion and I am glad people understood what was going on and liked how we used chess in the trailer.

We decided also to show our media studies class our trailer, post and magazine front cover so we could receive feedback from other media experts. This was good because the media students were doing the same tasks as us so they would understand more then the members of the public. I was pleased that we got a lot of positive feedback for our trailer, poster and magazine cover one person said they "loved the bath scene". However it wasn't all positive as one person said the storyline was "unclear" but we thought that our film may not make sense to everyone as it doesn't appear to what genre or film they may enjoy. On our poster lots of people liked the chess on top of Megan's face however a few people said it made her eyes look strange.

All in all I think our feedback is mainly positive but has a few criticism for minor things.