Analysis of film poster

The film 500 Days of Summer is non conventional romantic comedy of a man who falls in love with a girl who doesn’t believe in love. The film consists of a non linear narrative of the 500 hundreds days that the boy-Tom and the girl-Summer spent together, the highs and the lows.

The part of the poster that stands out the most would be the photos and the title. There is a collage of 500 photos of the Summer which links to the title 500 Days of Summer, this could also represents the 500 days Tom and her spent together. However this could show all the things tom remembers about Summer because there are only pictures of her and not really him. There are many different shots of her and different parts of her face which could suggest the slight obsession Tom may have of Summer.

The colours in the poster are blue and yellow.  The yellow is very bright and links in with the title and the theme of summer. The shape behind the title further links towards summer and could symbolize the sun. The blue, that is used in the photos is quite neutral which is unusual for a romantic comedy film because they are usually full of bright vibrant colours, but this could be done to show that it is not a conventional romantic comedy. I researched other rom com posters and found that most of them are of the two love interests in a plain background. This could also link to the fact that the film is not a typical rom com.

The title is a stereotypical aspect to a romantic comedy because it is white. The title is bold and in capitals to draw the audiences eyes to it and also make it stand out in front of the photos.

The drawings at the bottom of the poster shows and the picture of Tom drawing gives indication that drawing is part of his job or is a hobby he likes doing. The font of the actors names and tag lines also suggest its someone’s handwriting which makes the film seem less formal.

The tag line ‘This is not a love story. This is a story about love’ further links to the non conventional aspect to the romantic comedy. The actor’s names appear at the top of the film but are quite small which is unusual for a romantic comedy. This could suggest that the film producers don’t want people to watch the film for the actors but for the message of the film itself.

There is no release date but it does say ‘In theatres this summer' which also links to all the summer aspects to the film. i think the target audience for this poster is men because of all the attractive pictures of Summer in the background and it doesnt look like a stereotypical romantic comedy poster. However it could also appeal to women because of the attractive man in the corner of the poster.